Digital-marketer
what a Digital Marketing specialist does:
- Responsible for increasing brand awareness and generating leads through digital channels. These channels include:
- social networks
- the company's own website
- search engine rankings (SEO)
- email marketing
- display (banner) advertising
- company blog
- Tracks key performance indicators (KPI) of each channel. The main KPIs:
- organic traffic
- time spent on the page
- overall blog traffic
- subscriptions
- interactions
- shares
what is important to us:
- Analytical skills (analyze, manage, compare)
- Knowledge of web analytics tools (from Google Analytics to SimilarWeb)
- Knowledge of various sales techniques and methods
- Fluency in Russian and English
- Content marketing
- Understanding of the principles of SEO-promotion
- Understanding of HTML, CSS, web design
- Basic skills of management tools
- Skills of persuasion (psychology, communication)
- Experience / Successful cases
will be an advantage:
- Experience in project and product management
- Skills of working with CMS
- Initiative and strategic thinking
- Contextual advertising